Campaign To Create Giant Smile Over U.S.
PHILADELPHIA (CBS) – A new campaign is setting up billboards encouraging Philadelphians to be happy.
The messages are part of Smile Across America (#SmileAcrossAmerica), a national campaign from community nonprofit The Joy Team that’s in honor of International Day of Happiness on March 20th.
According to The Joy Team, Philly is just one of 19 cities taking part in the campaign, which creates a giant smile face across the country when you connect the dots from billboard to billboard. That smile will span from Vancouver, WA to White Planes, NY with the eyes in Billings, MT; Casper, WY; Minneapolis, MN; and Des Moines, IA.
The Joy Team says the Philadelphia billboard will be located on Ridge Avenue about 30 feet north of Walnut Lane and will read, “Life loves you. Just the way you are.” It’s expected to be up sometime during the week of March 16th.