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John William Tuohy lives in Washington DC

When Fiction Becomes: Håkan Nordkvist

 


A marketing campaign promoting the pension plans of an insurance company named AMF included a video of a fictional character, a Swedish man, named  Håkan Nordkvist claiming that he had been accidentally transported to 2046 when attempting to fix the sink in his kitchen. There in the future, he met a 70-year-old version of himself. He filmed short footage of the two smiling and hugging each other and showing the tattoo they had on their right arms.

Remarkably, as the video made its way across the internet, millions of people took as an actual event and fiction became fact.