A marketing campaign promoting
the pension plans of an insurance company named AMF included a video of a
fictional character, a Swedish man, named
Håkan Nordkvist claiming that he had been accidentally transported to
2046 when attempting to fix the sink in his kitchen. There in the future, he met
a 70-year-old version of himself. He filmed short footage of the two smiling
and hugging each other and showing the tattoo they had on their right arms.
Remarkably, as the video made its
way across the internet, millions of people took as an actual event and fiction
became fact.