McDonald's introduced the drive-thru.

 



McDonald’s introduced the drive-thru to fast food service in general use at one of its stores in Arizona in 1975. The McDonald’s in question was based two miles away from a military base and McDonald’s corporate expected that a good portion of the store's income would come from the base. However, soldiers at the base weren’t rarely using the store. A little research determined that military personnel weren’t allowed (at that time) off the base wearing their uniforms….hence the birth of the drive-thru which allowed the soldiers to use McDonald’s while they stayed in the car.         

To be clear, McDonald's didn't introduce the first drive-thru. That honor goes to  Kirby's Pig Stand which introduced the drive-in restaurant in 1931.