The rule of three

 Omne trium perfectum (everything that comes in threes is perfect)




The rule of three is a writing principle that says that a trio of events or characters is more humorous, satisfying, or effective than other numbers and that an audience is more likely to remember the information conveyed because having three entities combines both brevity and rhythm with having the smallest amount of information to create a pattern.  The rule of three is often used in words, phrases, sentences, lines, paragraphs/stanzas, chapters/sections of writing, books, poetry, oral storytelling, films, and advertising and. Photography (dividing an image into three vertically and horizontally.

Related to that is the term hendiatris, meaning a figure of speech where three successive words are used to express a single central idea. When used in a slogan or a motto, it’s is known as a tripartite motto.

Here are some examples;

Life, Liberty and the Pursuit of Happiness

Stop, Look and Listen

Stop, Drop and Roll

Faster, Higher, Stronger

Veni, vidi, vici