Campaign To Create Giant Smile
Over U.S.
PHILADELPHIA (CBS) – A new
campaign is setting up billboards encouraging Philadelphians to be happy.
The messages are part of Smile Across America
(#SmileAcrossAmerica), a national campaign from community nonprofit The Joy
Team that’s in honor of International Day of Happiness on March 20th.
According to The Joy Team,
Philly is just one of 19 cities taking
part in the campaign, which creates a giant smile face across the country when
you connect the dots from billboard to billboard. That smile will span from
Vancouver, WA to White Planes, NY with the eyes in Billings, MT; Casper, WY;
Minneapolis, MN; and Des Moines, IA.
The Joy Team says the
Philadelphia billboard will be located
on Ridge Avenue about 30 feet north of Walnut Lane and will read, “Life loves
you. Just the way you are.” It’s expected to be up sometime during the week of
March 16th.
